Sunday, 13 September 2009

Mayday and NFL

So this is what Mayday got up to during their 10 day trip in the States. Promotion for NFL. WTH. American footie?

NFL is keen to break into the Chinese market and what better way to do it then through Asia's most loved rock band? According to this news report in The Washington Post, "Stone, Monster, Ashin, Masa and Ming -- the members of a Taiwanese band called Mayday -- happened to spend 10 days riding a bus around the Northeast this month, meeting cheerleaders and marching bands and playing flag football for a TV show [NFL Blitz] that will run on China Central Television, or CCTV, this fall."

So how did Mayday end up being tied up with NFL? According to the news, NFL's director of international media came up with the idea of a reality TV show.

They insisted that the show not be a hard-core football program. It also needed a star -- "an ambassador," as Chang put it, "someone we could use as a hook to sell the game."
The choice was easy. Mayday. Most of the more popular bands in China would be defined as "boy bands," with a softer sound. Mayday's is a bit harder, more rock 'n' roll.

Omigosh this is really interesting! I can't wait to watch the program (if it ever gets aired here) wanna watch them speaking English and playing American football (those who wanna see Ashin play football may be disappointed to know that according to the news, Ashin sat out of most of the games.. hehe)

Monster and Stone swapped their guitars for a football

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